I’m Rachel Christian, a story-loving multi-industry designer.
I bring a unique blend of narrative-driven creativity and analytical rigor to each project. My strong foundation in self-directed work and passion for collaboration, make me an enthusiastic teammate who excels at initiating and driving projects to creative and strategic solutions.
Connect with me here:
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Handbag Design
Trend Research
Branding
Made by Ciriaco commissioned me for a new line of bags that would marry New York's iconic style, early 2000s aesthetics, and contemporary fashion trends. The project began with comprehensive market research, including a thorough analysis of competitor offerings and consumer sentiment across social media platforms, particularly Twitter and Instagram.
To ensure commercial viability, we engaged in strategic consultations with key industry buyers, gauging market appetite and potential demand. This was complemented by leveraging trend forecasts from WGSN, a leading authority in fashion trend prediction, to inform our design decisions.
The resulting collection successfully captured the desired aesthetic fusion while aligning with current market preferences. The designs garnered industry attention, securing placement in prestigious retail locations including Atmos USA, Atmos Japan, and multiple Kith stores across New York, Paris, and Miami.
The collection's commercial success and aesthetic appeal culminated in its showcase at New York Fashion Week Spring/Summer 2023, marking a significant milestone for the brand and affirming the project's alignment with high-end fashion standards.