I’m Rachel Christian, a story-loving multi-industry designer.
I bring a unique blend of narrative-driven creativity and analytical rigor to each project. My strong foundation in self-directed work and passion for collaboration, make me an enthusiastic teammate who excels at initiating and driving projects to creative and strategic solutions.
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Print Advertising
UI Design
Branding
ACRT Arborist Training commissioned a comprehensive update of their 2005 training manual to align with current industry standards and enhance educational efficacy. The project objectives included incorporating new branding elements, improving instructional design, and ensuring compliance with the latest ANSI standards.
The development process involved extensive stakeholder engagement, including in-depth interviews with arborist trainers to assess pedagogical needs and validate technical diagrams. To ensure accuracy and relevance, on-site field research was conducted, providing firsthand experience in arboricultural practices. This immersive approach informed the creation of detailed, precise educational materials.
Considering ACRT Arborist Training's budgetary constraints and preference for traditional educational formats, we developed a cost-effective printing strategy while maintaining a design aesthetic reminiscent of academic textbooks. The final deliverable was a 300-page Line Clearance Manual, featuring high-quality photographs and proprietary diagrams.
As an additional outcome, we extracted and redesigned the Chainsaw Safety and Maintenance chapter as a standalone handbook, creating a new, separately marketable product to complement the main manual. This strategic decision expanded ACRT's educational product line while providing focused, easily accessible safety information for practitioners.